Spring 2001 wass a crucial time for the Norwich Union team at Victoria Real. The Banking project was about to kick off, the DTV work was progressing, and the wealth management site was nearing completion.
Keen to ensure the continuing success and profitability of the account, our fantastic account direcor Ranjit Singh - the "Lion of Bradford" - asked me and the team to write a report on our work with Norwich Union, with a strong eye on potential future opportunities.
"Building a Digital Business" was the result - a comprehensive, 50 page document that set out our stall in terms of creative and delivery expertise, and that pointed the way forward to the way that emerging technologies - web, interactive TV. wireless - might help norwichunion.com to build a profitable digital enterprise.
I remember the presentation keenly - especially when I produced a PDA pre-loaded with a prototype wireless version of the norwichunion.com website! |
