Following hot upon the heels of the 2004 brand and design work of the website, Interface asked me to help them communicate their important and compelling sustainability message to senior policy and decision makers via a new company brochure.
In taking on the challenge, my aim for the brochure was threefold: to speak creatively, inspire by design and inform authoritatively. I called my vision of this new brochure "the wisdom of nature".
The "wisdom of nature" project actually had two parts. The first - the brochure itself - was the most substantial, and comprised a subtle and authoritative piece of collateral combining the very best design with creatively authored copy that acted as a tactile, visual and written statement of Interface as a knowledgeable, passionate, ecoliterate organisation at the cutting edge of modern business thinking and practise.
The second part was the "Oikos" style guide and accompanying visual language, which sought to shape the way Interface talked about themselves and their products, in terms of vocabulary and by using graphic "symbols" for important sustainability-related terms. |
