In October 2007, I started working with the rather splendid guys at Conchango on an initially small project to analyse and critique the existing Barclays retail banking site.
This relatively low-key research effort soon ballooned into a massive mutli-million pound project to completely overhaul the Barclays online banking proposition, featuring a comprehensive and lengthy focus on user experience, as well as design, brand, technical and strategic components.
With the backing of senior Barclays stakeholders - and the money and will to do user-centered design right - the project was a "greenfield" opportunity to wholly re-invent the user experience for retail banking customers in the UK.
Sadly, from a pure UX point of view, the project became mired in political and technical treacle, and the project missed the opportunity to become first to market with a truly cmpetition-busting proposition.
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