Sapient are an internationally respected, full-service agency established in 1990 with a major presence in Europe, America and Asia.
In two separate contracts with Sapient, I worked with Ted Kilian, Nikhil Date, David Loosmore, Zahed Ahmed and Tony Standring (to name but a few), joining a sprawling programme of effort to rationalise and modernise the COLT Telecom online proposition.
My work involved an initial qualitative research effort to understand and characterise COLT customers, involving distinct user research (ethnography, user segmentation), definition (use case catalogue & personas) and design (IA and graphic design) phases, followed by a second, more specifically IA-focussed production effort, involving process modeling, detailed taxonomy and wireframe work for both public-facing brochure-ware and transactional offerings.
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